Lead generation is one of the most important aspects of running a successful auto insurance company, as it ensures that new clients are consistently gained. Online insurance leads are the newest method of lead generation; however, some old-fashioned marketers insist that traditional methods are better. Are they wrong? The fact is that accurate car insurance leads will help sales, whether gained by traditional methods or through the internet. Studies are starting to form a consensus on which method is not only more accurate, but more profitable as well.
Accuracy?
Offline lead generation was very useful for getting accurate car insurance leads…until about 5 years ago, when the internet ceased to simply be an Information Superhighway and turned into one of the most profitable markets, where everything is being sold. Customers are now actively searching for automobile insurance and online lead generation companies are targeting those individuals and creating highly accurate leads. The old method of snail-mail advertising has an accuracy rate, according to recent study, of little over 1.3%. Other offline methods of lead generation are very costly and time consuming, and are not necessarily more accurate than online methods.
Face-to-Face vs. Mass Media
There is an old maxim firmly held by old-fashioned businessmen that there is simply nothing like the personal touch. In addition, while it is true that the face-to-face method of meeting prospective clients has a better success rate than through online follow up, the quantity of people met and actual number of sales is exponentially greater through online means. Why is this? Because, as wonderful as the personal touch is, it means a lot of time commuting back and forth. Which means that even an accuracy rate of 75% will only mean 3 or 4 clients gained a day, and any insurance salesman know that even that many is unrealistic, using these methods.
However, using the internet and online insurance leads, a good salesman can get twice that many clients in a day's work, simply from being able to reach 5 times as many people. The notion of the personal touch is also a little overrated, many potential clients object to being bothered by an intrusive and time-consuming meeting, but they may have time for a quick phone call or email. More and more people are turning to the Internet as not only their source of information and recreation, but as a place to buy and compare prices.
Taking into account the fact that there are thousands of potential clients for just one small district and the fact that these can all be quickly and easily reached through the internet, online insurance leads definitely turn out to be more accurate than offline leads.