Online car insurance leads are a great way to offer special discounts to potential customers who have expressed an interest in your agency. You can offer insurance discounts based on the information that they provide through the forms that they fill out when they request the quotes from the website. The ability to offer discounts during your initial conversation with a potential customer can make it much easier to close a sale because you are already offering a benefit for choosing your agency.
Multiple Car Discounts
Look through the demographic information that a customer provides through the website to see if it could be possible that they have more than one car in their household. Online car insurance leads are a powerful way to prepare all of the discounts that you can offer a customer before you have a chance to talk with them. If the information lists that there are several people living in the home, there is a good chance that the customer will qualify for some sort of multiple car insurance discounts.
Safe Driver Discounts
While you are following up on an online insurance lead, you can learn more about the driver's personal driving history. Make sure you explain every kind of discount that is related to different safe driver policies. Most online quote forms ask the customers about their accident history, which can provide you with a shortcut for collecting the discounts that a customer may not know he or she would qualify for with your company. Since not all insurance companies offer the same kinds of safe driver discounts, you will have a chance to provide the customer with all of your company's particular discounts that may apply to this specific individual based on his or her driving record.
Low Mileage Discounts
Another piece of useful information that could lead to a potential number of discounts for online quote customers is how far they tend to drive in a day. The question is asked in many different ways on different forms, but the answers will always give you a place to begin when you are preparing the list of discounts you can offer the customer as soon as you begin to follow up on the lead that was generated online. You will probably be given information about how far the individual drives to work each day, whether the individual uses an alternate form of transportation to get to work, and other pertinent clues to let you know whether a low mileage discount package would be appropriate for this particular situation. You can collect all of the discount information that you think would fit, and then present it to the customer during your initial contact to impress the customer and win their business.